This setting drives up brightness and color settings to their maximum output, blurring details and exaggerating bright colors. The preset mode to avoid is Vivid mode or Dynamic mode (sometimes called Standard mode). MORE: Samsung TV Settings Guide: What to Enable, Disable and Tweak Samsung, for example, also offers a Standard mode and a Natural mode the former senses the ambient light in the room to automatically adjust brightness and contrast in Natural mode, the sensor is turned off. Consequently, many manufacturers offer a variety of other stored presets in the Picture or Video menus of their TVs.

Picture preferences are still subjective, however, and 'not everybody wants a strictly accurate picture,' Soneira noted. As the nomenclature suggests, it's the ideal mode for watching movies, with one caveat: Movie modes tend to reduce overall brightness to improve contrast, but in a brightly lit room, the subdued hues may look washed-out to some viewers. Other manufacturers may refer to the same mode as Cinema mode (LG and Sony) or Calibrated or Calibrated Dark mode (Vizio). Many manufacturers offer a variety of other stored presets in the Picture or Video menus of their TVs. 709 and a 2.2 gamma for HD) as closely as possible to the picture that the director or filmmaker originally intended. That means the TV is set in the factory to reproduce the official picture specifications (for example, Rec. 'Movie mode is the most accurate mode out of the box,' said Soner Oklu, a quality assurance engineer at Samsung. Confusingly, the terminology for these modes varies among manufacturers for example, Vivid mode is sometimes called Dynamic mode or Standard mode.

Generally, there are at least four different preset video modes or settings on most 4K TVs: Movie, Sports, Game and Vivid.

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